Application of Arcs Model for Utilizing Blogs to Enhance Learners’ Motivation in Higher Education

Naveed Sultana & Aysha Khalil 


Social networks are main contributors to enhanced learning and teaching patterns in higher education institutions at global level. Social networking sites establish awareness for the ownership of learning amongst learners. In fact motivation is an important factor in learning regardless of developing educational technologies and emerging online learning approaches. Keller (2000) focuses on the importance of motivation by arguing that accelerating and maintaining the motivation of learners, and coming across valid and reliable motivational methods is a challenge for educators. Keller presented the motivational model called ‘ARCS Model’ which brings together four motivational factors, having impact on gaining i) Attention of learners, ii) determining the Relevance of teaching to learning styles and learning goals of learner, iii) encouraging Confidence regarding prospects and outcomes of learning, and iv) crafting instruction satisfactory for the learners. The present study was aimed at determining use of blogs to enhance the motivation of learners towards their learning in higher education. An ARCS survey was conducted to assess the general motivation level of learners to learn through web tools and technologies. Participants of the study were registered to an online blog and whole instruction and learning activities were carried out through this blog for six weeks. At the end of 6-weeks, ARCS survey questionnaire was again administered by the participants to assess their motivation level after learning through blogs. Results demonstrated that the motivation level of students towards learning was amply enhanced as four factors of motivation i.e. Attention, Relevance, Confidence, and Satisfaction were significantly augmented.

Permanent link to this article: