Televised Cartoons and Incidental Learning of Foreign Language among Children: A Case Study of Doraemon Cartoon in Pakistan

Bakht Rawan, Mahwish Dar & Syed Abdul Siraj


Learning once deemed as a face-to-face/classroom activity has been revolutionized by the advent of new information and communication technologies (ICTs). These technologies are used for the new modes of education such as distance education, virtual learning, e-learning and online learning.This study examines that whether children’s exposure to television cartoon results into incidental learning regarding different cultural elements, especially language. For this purpose, the researchers studied relationships between exposure to Hindi-dubbed Japanese cartoon, Doraemon and learning of various words of Hindi language among a sample of children (both girls and boys), aged 06-11 years living in Islamabad. The researchers used both content analysis and survey techniques. Content analysis was employed for examination of usage of Hindi words in the cartoon program during one-week time period (February 01, 2014 to February 07, 2014) while survey method was used to collect data from a sample of 200 children. The results showed that greater the frequency of the use of Hindi words in the selected episodes of Doraemon, the greater was learning of these words among the respondents. The findings also indicated that age and gender bear significant relationships with incidental learning (leaning of words of Hindi words) whereas the extent of time spent in watching the cartoon did not show a significant relationship with learning of Hindi words.

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