Sanaa Mirza, Faiza Latif & Asifa Kamal
The functioning of online media as a tool imparting awareness about environmental issues of Pakistan requires attention from academia. Therefore, the present article explains the way students use online media to engage with environment related issues of Pakistan. A carefully constructed survey using a 5-point Likert scale was administered to 223 students of Lahore who were selected through simple random sampling technique. Using Kendall’s Tau-b test and measure of rank correlation Gamma (G or γ), association between online media engagement related to environmental issues and pro-environment offline behavior was measured. Moreover, relations between usage of online media, students’ awareness about environmental problems and their social capital were also calculated. Data revealed that a significant association existed between students’ online media engagement and pro-environment offline behavior. Similarly, a significant association was also present in environment related online engagement and social capital of students. This research study helps to fill the gap of an understudied, yet an extremely important aspect of online media which pertains to its ability in educating and engaging the youth of the global south in pro-environment activities.