Effectiveness of Educational TV in Pakistan: A Case Study of Students of AIOU

nazar muhammad


The research has been conducted to find out the role of TV in promoting distance education in Pakistan. The objectives of the study were a) to analyze the usefulness of educational TV for students in Pakistan b) to explore effectiveness of educational TV for students in Pakistan c) to determine access of students to educational TV in Pakistan d) to find out the problems faced by the students to use educational TV in Pakistan. Survey method of research has been employed. Questionnaire was used as a tool of research. Sample of the study included 200 students of Department of Mass Communication and Distance Education Department of AIOU. Mean score and percentages have been used for the analysis of the data. The study is significant and beneficial for the faculty members, students of Department of Mass Communication, the policy makers, curriculum developers, media professionals and NGOs working for on education.

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